Name: Branded Women in U.S. Television
Price: 1257.95 DKK
Availability: InStock
Author: Peter Bjelskou
ISBN: 9780739187937

Branded Women in U.S. Television af Peter Bjelskou

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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Sprog:
Engelsk

ISBN:
9780739187937

Forlag:
Lexington Books

Indbinding:
Hardback

Sideantal:
142

Udgivet:
1. december 2014

Størrelse:
157x12x235 mm.

Vægt:
369 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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