Name: Branding as Communication
Price: 876.95 DKK
Availability: InStock
Author: Susan B. Barnes
ISBN: 9781433128035

Branding as Communication af Susan B. Barnes

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By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

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Sprog:
Ukendt

ISBN:
9781433128035

Forlag:
Peter Lang Publishing Inc

Indbinding:
Paperback

Sideantal:
204

Udgivet:
31. januar 2017

Udgave:

Størrelse:
225x152x17 mm.

Vægt:
316 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

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Business og læring > Marketing

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