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Hardback
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1.971,95 kr.

Bag om Branding Cities

Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.

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Sprog:
Engelsk

ISBN:
9780415965262

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
192

Udgivet:
12. december 2008

Størrelse:
155x237x19 mm.

Vægt:
496 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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Beskrivelse af Branding Cities

Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.

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