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indgår i Critical Perspectives on Business and Management serien

Brands and Brand Management
Bag om Brands and Brand Management

Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415433242
  • Indbinding:
  • Boxset
  • Sideantal:
  • 2208
  • Udgivet:
  • 28. november 2008
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 3832 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brands and Brand Management

Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied areas.

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