Building Brand Awareness with Specialty Advertising and Promotional Items - Meir Liraz - Bog

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This guide will walk you step by step through all the essential phases of using specialty advertising effectively.
For years business owners have been putting their names and logos on such things as calendars, notepads, ball-point pens and keytags and giving them to customers and prospects. Not intended simply as an act of business generosity, this is advertising specialty advertising to be exact. The problem is that many small business owners don't know the fine points of this form of advertising and don't maximize the advantages it offers. This guide explains why specialty advertising works and provides illustrations of how small business firms have applied this targeted medium to specific promotional objectives achieving some remarkable results.
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