Business Internationalization And Accompanying Executives - Rodrigo Zapata Chapman - Bog

Internationalization in MSMEs is an inevitable process for growth, permanence and the achievement of the objectives set, i.e. if MSMEs for their growth and presence in the market require largely new customers, these are no longer in the local market since it seems to be saturated with domestic products and what about imported products as substitutes or replacements for them, then to grow they must do the same as foreign companies did many years ago that understood that customers grew if they sought them in foreign markets and if they grew, grew sales, revenues and of course companies and so they did or say China with more than 1.India with more than 1.3 billion inhabitants and they are everywhere, India with more than 1.3 billion and they went out to look for customers abroad and smaller countries like Iran, Pakistan or Peru and others that already have a marked presence in the world.