Business Negotiations in ELF from a Cultural Linguistic Perspective - Milene Mendes de Oliveira - Bog

Communication between counterparts from different cultures is frequent in the business world. The book offers an account of cultural-conceptual traits influencing Brazilian-German business encounters. The author explores the theoretical and methodological frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse in explaining how Brazilian and German business people conceptualize business negotiations.