Name: Campaigning for Hearts and Minds
Price: 392.95 DKK
Availability: InStock
Author: Ted Brader
ISBN: 9780226069890

Campaigning for Hearts and Minds af Ted Brader

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Paperback
8-11 hverdage
392,95 kr.

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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

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Sprog:
Engelsk

ISBN:
9780226069890

Forlag:
The University of Chicago Press

Indbinding:
Paperback

Sideantal:
280

Udgivet:
1. januar 2006

Størrelse:
151x228x20 mm.

Vægt:
428 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 21. november 2024

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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

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Historie og samfund > Politik

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