Name: Cases in Advertising Management
Price: 781.95 DKK
Availability: InStock
Author: Larry D Kelley
ISBN: 9780765622617

Cases in Advertising Management af Larry D Kelley

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Paperback
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781,95 kr.

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Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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Sprog:
Engelsk

ISBN:
9780765622617

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
144

Udgivet:
15. april 2009

Størrelse:
192x231x11 mm.

Vægt:
262 g.

Leveringstid: 2-3 uger.
Forventet levering: 5. december 2024

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Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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Business og læring > Marketing

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