Classical Rhetoric and the Visual Arts in Early Modern Europe - Caroline van (Rijksuniversiteit Leiden Van Eck - Bog

In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well.