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Communicating Company - Hartmut Hübner - Bog

- Towards an Alternative Theory of Corporate Communication

Bag om Communicating Company

Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783790819281
  • Indbinding:
  • Paperback
  • Sideantal:
  • 278
  • Udgivet:
  • 23. januar 2007
  • Udgave:
  • 2007
  • Størrelse:
  • 234x156x15 mm.
  • Vægt:
  • 920 g.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Communicating Company

Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.

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