Name: Competitive Marketing (RLE Marketing)
Price: 586.95 DKK
Availability: InStock
Author: John O'Shaughnessy
ISBN: 9781138971387

Competitive Marketing (RLE Marketing) af John O'Shaughnessy

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First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

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Sprog:
Engelsk

ISBN:
9781138971387

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
766

Udgivet:
26. november 2015

Størrelse:
189x246x39 mm.

Vægt:
453 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

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