Name: Competitive Strategies
Price: 1461.95 DKK
Availability: InStock
Author: E. Valdani
ISBN: 9780230301641

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8-11 hverdage
1.461,95 kr.

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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Sprog:
Engelsk

ISBN:
9780230301641

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
272

Udgivet:
30. november 2012

Størrelse:
140x222x20 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

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