Complex Social Networks - Fernando (Universidad de Alicante) Vega-Redondo - Bog

This 2007 book provides a systematic account of the fast-developing theory of complex social networks. Starting with a discussion of the basic 'benchmark' models for the complex-network literature: random networks, small worlds, and scale-free networks, the book then considers the three forces that underlie network phenomena in social contexts: diffusion, search, and play.