Name: Consumer Behavior Theories
Price: 242.95 DKK
Availability: InStock
Author: Rajagopal
ISBN: 9781947441149

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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

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Sprog:
Engelsk

ISBN:
9781947441149

Forlag:
Business Expert Press

Indbinding:
Paperback

Sideantal:
196

Udgivet:
28. februar 2018

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

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Business og læring > Økonomi og finans

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