Name: Consumer Behaviour, BSB07
Price: 461.95 DKK
Availability: InStock
Author: Karen Webb
ISBN: 9780070278370

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461,95 kr.

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A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.

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Sprog:
Engelsk

ISBN:
9780070278370

Forlag:
McGraw-Hill Education

Indbinding:
Paperback

Udgivet:
21. oktober 2009

Udgave:
2

Størrelse:
201x251x10 mm.

Vægt:
475 g.

Leveringstid: 2-4 uger.
Forventet levering: 12. december 2024

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A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.

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Business og læring > Marketing

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