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Consumer Behaviour - Eugene (Monash Business School Chan - Bog

Bag om Consumer Behaviour

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.Examine ''Marketing Implications'' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780170439978
  • Indbinding:
  • Paperback
  • Sideantal:
  • 472
  • Udgivet:
  • 13. oktober 2020
  • Udgave:
  • 2
  • Størrelse:
  • 275x212x19 mm.
  • Vægt:
  • 916 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Consumer Behaviour

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.Examine ''Marketing Implications'' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

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