Name: Consumer Behaviour
Price: 1676.95 DKK
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Author: Jim Blythe
ISBN: 9781526450005

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A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

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Sprog:
Engelsk

ISBN:
9781526450005

Forlag:
SAGE Publications Ltd

Indbinding:
Hardback

Sideantal:
576

Udgivet:
12. april 2019

Udgave:
4

Størrelse:
252x196x32 mm.

Vægt:
1290 g.

Leveringstid: Udsolgt.

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A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

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Business og læring > Marketing

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