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Consumer Nationalism in China - Maggie Ying Jiang - Bog

- Examining its Critical Impact on Multinational Businesses

Bag om Consumer Nationalism in China

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781839982859
  • Indbinding:
  • Hardback
  • Sideantal:
  • 174
  • Udgivet:
  • 14. maj 2024
  • Størrelse:
  • 237x159x20 mm.
  • Vægt:
  • 412 g.
  • 8-11 hverdage.
  • 16. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Consumer Nationalism in China

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

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