Name: Consumer Nationalism in China
Price: 1159.95 DKK
Availability: InStock
Author: Maggie Ying Jiang
ISBN: 9781839982859

Consumer Nationalism in China af Maggie Ying Jiang

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Hardback
8-11 hverdage
1.159,95 kr.

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This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

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Sprog:
Engelsk

ISBN:
9781839982859

Forlag:
Anthem Press

Indbinding:
Hardback

Sideantal:
174

Udgivet:
14. maj 2024

Størrelse:
237x159x20 mm.

Vægt:
412 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

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Business og læring > Ledelse & strategi

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