Name: Consumer Tribes
Price: 524.95 DKK
Availability: OutOfStock
Author: Bernard Cova
ISBN: 9780750680240

Du sparer 0% ift. normalprisen Spar 0%

Bag om Consumer Tribes

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. This title offers an overview of the area that has been defined as 'cultures of consumption' - consumption microcultures, brand cultures, brand tribes, and brand communities.

Vis mere

Sprog:
Engelsk

ISBN:
9780750680240

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
360

Udgivet:
21. maj 2007

Størrelse:
155x231x20 mm.

Vægt:
538 g.

Leveringstid: Ukendt - mangler pt..

Normalpris

BLACK NOVEMBER
524,95 kr. + Fragt
~~524,95 kr.~~

Medlemspris

474,95 kr.

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Bernard Cova

Vis alle bøger af Bernard Cova

Beskrivelse af Consumer Tribes

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. This title offers an overview of the area that has been defined as 'cultures of consumption' - consumption microcultures, brand cultures, brand tribes, and brand communities.

Brugerbedømmelser af Consumer Tribes

Andre købte også..

Find lignende bøger

Bogen Consumer Tribes findes i følgende kategorier:

Business og læring > Marketing

Consumer Tribes - Bernard Cova - Bog

Bag om Bernard Cova

Beskrivelse af Consumer Tribes

Brugerbedømmelser af Consumer Tribes

Gør som tusindvis af andre bogelskere