Name: Consumers' Purchase Intentions and Their Behavior
Price: 535.95 DKK
Availability: InStock
Author: Vicki Morwitz
ISBN: 9781601988805

Consumers' Purchase Intentions and Their Behavior af Vicki Morwitz

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Paperback
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535,95 kr.

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Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.

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Sprog:
Engelsk

ISBN:
9781601988805

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
62

Udgivet:
30. Juni 2015

Størrelse:
158x234x7 mm.

Vægt:
120 g.

Leveringstid: 2-3 uger.
Forventet levering: 19. Oktober 2024

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485,95 kr.

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Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.

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Business og læring > Marketing

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