Name: Corporate Innovation (RLE Marketing)
Price: 609.95 DKK
Availability: InStock
Author: Gordon Foxall
ISBN: 9781138966826

Corporate Innovation (RLE Marketing) af Gordon Foxall

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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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Sprog:
Engelsk

ISBN:
9781138966826

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
282

Udgivet:
26. november 2015

Størrelse:
156x234x15 mm.

Vægt:
453 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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