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Corporate Reputation of Multinational Corporations - Cathrin Huber - Bog

- An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations

Bag om Corporate Reputation of Multinational Corporations

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658197636
  • Indbinding:
  • Paperback
  • Sideantal:
  • 181
  • Udgivet:
  • 7. november 2017
  • Udgave:
  • 12018
  • Vægt:
  • 2703 g.
  • 8-11 hverdage.
  • 7. december 2024
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  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Corporate Reputation of Multinational Corporations

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.

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