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Craft Obsession - Jeff Rice - Bog

- The Social Rhetorics of Beer

af Jeff Rice
Craft Obsession af Jeff Rice
Bag om Craft Obsession

Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780809335282
  • Indbinding:
  • Paperback
  • Sideantal:
  • 277
  • Udgivet:
  • 30. november 2016
  • Størrelse:
  • 154x233x20 mm.
  • Vægt:
  • 505 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Jeff Rice

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Beskrivelse af Craft Obsession

Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

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