Name: Cross-Channel Cooperation
Price: 720.95 DKK
Availability: InStock
Author: Matthias Hasel
ISBN: 9783835002388

Cross-Channel Cooperation af Matthias Hasel

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720,95 kr.

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Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

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Sprog:
Engelsk

ISBN:
9783835002388

Forlag:
Deutscher Universitats-Verlag

Indbinding:
Paperback

Sideantal:
151

Udgivet:
24. februar 2006

Udgave:
2006

Størrelse:
210x148x9 mm.

Vægt:
223 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

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Business og læring > Marketing

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