Name: Customer Experience
Price: 554.95 DKK
Availability: InStock
Author: C. Shaw
ISBN: 9780230247819

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Hardback
8-11 hverdage
554,95 kr.

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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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Sprog:
Engelsk

ISBN:
9780230247819

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
199

Udgivet:
9. september 2010

Størrelse:
241x164x18 mm.

Vægt:
482 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

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Business og læring > Marketing

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