Name: Customer Lifetime Value
Price: 730.95 DKK
Availability: InStock
Author: V. Kumar
ISBN: 9781601981561

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730,95 kr.

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Provides the methods of measuring customer lifetime value (CLV), the strategies for developing customer-centric strategies, the implementation of CLV strategies in a B2B and B2C setting, and the challenges faced by an organisation in implementing a CLV-based framework.

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Sprog:
Engelsk

ISBN:
9781601981561

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
112

Udgivet:
14. august 2008

Størrelse:
231x156x7 mm.

Vægt:
180 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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Provides the methods of measuring customer lifetime value (CLV), the strategies for developing customer-centric strategies, the implementation of CLV strategies in a B2B and B2C setting, and the challenges faced by an organisation in implementing a CLV-based framework.

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Business og læring > Marketing

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