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Customer Relationship Management Strategies in the Digital Era - Suphan Nasir - Bog

af Suphan Nasir

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Customer Relationship Management Strategies in the Digital Era af Suphan Nasir
Bag om Customer Relationship Management Strategies in the Digital Era

Blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this title discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466682313
  • Indbinding:
  • Hardback
  • Sideantal:
  • 327
  • Udgivet:
  • 31. marts 2015
  • Størrelse:
  • 224x291x26 mm.
  • Vægt:
  • 1106 g.
  • 8-11 hverdage.
  • 9. december 2024

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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this title discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric.

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