Data Analytics in Marketing, Entrepreneurship, and Innovation

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Hardback
2-3 uger
1.149,95 kr.

Bag om Data Analytics in Marketing, Entrepreneurship, and Innovation

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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Sprog:
Engelsk

ISBN:
9780367184834

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
182

Udgivet:
13. januar 2021

Størrelse:
241x159x18 mm.

Vægt:
434 g.

Leveringstid: 2-3 uger.
Forventet levering: 21. november 2024

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Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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