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Design of Business - Roger L. Martin - Bog

- Why Design Thinking is the Next Competitive Advantage

Bag om Design of Business

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422177808
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 13. oktober 2009
  • Størrelse:
  • 152x217x21 mm.
  • Vægt:
  • 362 g.
  • 8-11 hverdage.
  • 15. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Design of Business

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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