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Destination Brands - Nigel Morgan - Bog

Bag om Destination Brands

Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080969305
  • Indbinding:
  • Paperback
  • Sideantal:
  • 392
  • Udgivet:
  • 9. marts 2011
  • Udgave:
  • 3
  • Størrelse:
  • 190x235x21 mm.
  • Vægt:
  • 732 g.
  • 2-3 uger.
  • 23. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Destination Brands

Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.

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