Name: Destination Brands
Price: 686.95 DKK
Availability: InStock
Author: Nigel Morgan
ISBN: 9780080969305

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Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.

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Sprog:
Engelsk

ISBN:
9780080969305

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
392

Udgivet:
9. marts 2011

Udgave:
3

Størrelse:
190x235x21 mm.

Vægt:
732 g.

Leveringstid: 2-3 uger.
Forventet levering: 23. november 2024

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Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.

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