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Destination Marketing Organisations - Steven Pike - Bog

Bag om Destination Marketing Organisations

Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080443065
  • Indbinding:
  • Hardback
  • Sideantal:
  • 252
  • Udgivet:
  • 13. November 2004
  • Størrelse:
  • 166x241x11 mm.
  • Vægt:
  • 580 g.
  • 2-4 uger.
  • 11. Oktober 2024
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Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.

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