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Does Marketing Need Reform? - Jagdish N Sheth - Bog

- Fresh Perspectives on the Future

af Jagdish N Sheth
Does Marketing Need Reform? af Jagdish N Sheth
Bag om Does Marketing Need Reform?

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780765616982
  • Indbinding:
  • Hardback
  • Sideantal:
  • 360
  • Udgivet:
  • 15. februar 2006
  • Størrelse:
  • 178x254x29 mm.
  • Vægt:
  • 748 g.
  • 8-11 hverdage.
  • 17. januar 2025
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Does Marketing Need Reform?

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

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