Name: Does Marketing Need Reform?
Price: 726.95 DKK
Availability: InStock
Author: Jagdish N Sheth
ISBN: 9780765616999

Does Marketing Need Reform? af Jagdish N Sheth

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Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. It sets the agenda for a generation of marketing principles.

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Sprog:
Engelsk

ISBN:
9780765616999

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
360

Udgivet:
1. januar 2006

Størrelse:
252x180x20 mm.

Vægt:
612 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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Many marketers fear that the field's time-worn principles are losing touch with realities. This book collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. It sets the agenda for a generation of marketing principles.

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