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Does Multi-stage Marketing Pay? - Alejandro-Marcel Schoenhoff - Bog

- Creating Competitive Advantages Through Multi-stage Marketing

af Alejandro-Marcel Schoenhoff

indgår i Business-to-Business-Marketing serien

Does Multi-stage Marketing Pay? af Alejandro-Marcel Schoenhoff
Bag om Does Multi-stage Marketing Pay?

The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658055585
  • Indbinding:
  • Paperback
  • Sideantal:
  • 283
  • Udgivet:
  • 17. April 2014
  • Udgave:
  • 2014
  • Størrelse:
  • 210x148x17 mm.
  • Vægt:
  • 3949 g.
  • 2-3 uger.
  • 23. Oktober 2024
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Beskrivelse af Does Multi-stage Marketing Pay?

The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty.

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