Name: Does Multi-stage Marketing Pay?
Price: 781.95 DKK
Availability: InStock
Author: Alejandro-Marcel Schoenhoff
ISBN: 9783658055585

Does Multi-stage Marketing Pay? af Alejandro-Marcel Schoenhoff

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781,95 kr.

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The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty.

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Sprog:
Engelsk

ISBN:
9783658055585

Forlag:
Springer

Indbinding:
Paperback

Sideantal:
283

Udgivet:
17. april 2014

Udgave:
2014

Størrelse:
210x148x17 mm.

Vægt:
3949 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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Forlænget returret til d. 31. januar 2025

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The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty.

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