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Dollars Through the Doors - Richard Germain - Bog

- A Pre-1930 History of Bank Marketing in America

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By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780313299216
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 23. august 1996
  • 2-3 uger.
  • 28. januar 2025

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Dollars Through the Doors

By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff.

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