Driving Customer Appeal Through the Use of Emotional Branding

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Hardback
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2.672,95 kr.

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Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.

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Sprog:
Engelsk

ISBN:
9781522529217

Forlag:
IGI Global

Indbinding:
Hardback

Sideantal:
355

Udgivet:
30. oktober 2017

Leveringstid: 8-11 hverdage.
Forventet levering: 27. november 2024

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Beskrivelse af Driving Customer Appeal Through the Use of Emotional Branding

Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.

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Business og læring > Marketing

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