Name: Entertainment Marketing
Price: 879.95 DKK
Availability: InStock
Author: Natasha Zhang Foutz
ISBN: 9781680833324

Entertainment Marketing af Natasha Zhang Foutz

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Paperback
8-11 hverdage
879,95 kr.

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This monograph describes a general framework of entertainment marketing. Then the unique properties of entertainment and the resulting marketing challenges facing the entertainment industries, as well as the related research on each key marketing component within the framework, such as product, promotion, distribution, pricing, and talent, are reviewed.

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Sprog:
Engelsk

ISBN:
9781680833324

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
132

Udgivet:
16. oktober 2017

Leveringstid: 8-11 hverdage.
Forventet levering: 3. december 2024

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This monograph describes a general framework of entertainment marketing. Then the unique properties of entertainment and the resulting marketing challenges facing the entertainment industries, as well as the related research on each key marketing component within the framework, such as product, promotion, distribution, pricing, and talent, are reviewed.

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Business og læring > Marketing

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