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Ephemeral Retailing - Ghalia Boustani - Bog

- Pop-up Stores in a Postmodern Consumption Era

af Ghalia Boustani

indgår i Routledge Focus on Business and Management serien

Ephemeral Retailing af Ghalia Boustani
Bag om Ephemeral Retailing

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138586963
  • Indbinding:
  • Hardback
  • Sideantal:
  • 116
  • Udgivet:
  • 20. August 2019
  • Størrelse:
  • 224x144x8 mm.
  • Vægt:
  • 280 g.
  • 8-11 hverdage.
  • 17. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

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