Name: Essentials of Digital Marketing
Price: 1161.95 DKK
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Author: Kathryn (Heriot Watt University Waite
ISBN: 9781911396000

Essentials of Digital Marketing af Kathryn (Heriot Watt University Waite

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This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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Sprog:
Engelsk

ISBN:
9781911396000

Forlag:
Goodfellow Publishers Limited

Indbinding:
Hardback

Sideantal:
244

Udgivet:
26. februar 2018

Størrelse:
250x196x26 mm.

Vægt:
666 g.

Leveringstid: Ukendt - mangler pt..

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This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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