Ethical Practice of Social Media in Public Relations

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This book provides the much needed research to understand social media's impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.

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Sprog:
Engelsk

ISBN:
9781138305915

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
252

Udgivet:
25. oktober 2018

Størrelse:
152x229x3 mm.

Vægt:
77 g.

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Beskrivelse af Ethical Practice of Social Media in Public Relations

This book provides the much needed research to understand social media's impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.

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