Evaluating Marketing Actions and Outcomes

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Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.

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Sprog:
Engelsk

ISBN:
9780762310463

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
672

Udgivet:
4. september 2003

Størrelse:
363x291x57 mm.

Vægt:
1114 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.

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Business og læring > Ledelse & strategi

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