Event Design - Bog

This volume brings together a wide range of international experts in the fields of events, design and Imagineering to focus on event design process. It explores the entire process of event conception, production, consumption and co-creation which make up the event experience. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers.The multidisciplinary nature of the material it will appeal to a broad academic audience, such as art and design, cultural studies, tourism and events studies.