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Exotic Visions in Marketing Theory and Practice - Alf H. Walle - Bog

af Alf H. Walle
Exotic Visions in Marketing Theory and Practice af Alf H. Walle
Bag om Exotic Visions in Marketing Theory and Practice

Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567203943
  • Indbinding:
  • Hardback
  • Sideantal:
  • 264
  • Udgivet:
  • 30. December 2001
  • Størrelse:
  • 235x156x25 mm.
  • Vægt:
  • 607 g.
  • 2-3 uger.
  • 16. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

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