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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context - Bog

Bag om Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781911396987
  • Indbinding:
  • Paperback
  • Sideantal:
  • 280
  • Udgivet:
  • 31. juli 2019
  • Størrelse:
  • 232x158x17 mm.
  • Vægt:
  • 436 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

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