Name: Experiential Marketing
Price: 267.95 DKK
Availability: InStock
Author: Kerry Smith
ISBN: 9781119145875

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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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Sprog:
Engelsk

ISBN:
9781119145875

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
224

Udgivet:
17. juni 2016

Størrelse:
162x236x21 mm.

Vægt:
452 g.

Leveringstid: 2-3 uger.
Forventet levering: 3. december 2024

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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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