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Experiential Marketing - Kerry Smith - Bog

- Secrets, Strategies, and Success Stories from the World's Greatest Brands

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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781119145875
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 17. Juni 2016
  • Størrelse:
  • 162x236x21 mm.
  • Vægt:
  • 452 g.
  • 2-3 uger.
  • 24. Juli 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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