Name: Experimental Economics in Marketing
Price: 707.95 DKK
Availability: InStock
Author: Ernan Haruvy
ISBN: 9781680831665

Experimental Economics in Marketing af Ernan Haruvy

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707,95 kr.

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Presents a set of goals to help the reader understand the role of experimental economics in marketing. These include distinguishing experimental economics from other fields in the broadest possible terms; providing the basic methodological tenets of experimental economics; and delineating classes of experiments within experimental economics.

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Sprog:
Engelsk

ISBN:
9781680831665

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
84

Udgivet:
29. august 2016

Størrelse:
233x155x8 mm.

Vægt:
140 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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Presents a set of goals to help the reader understand the role of experimental economics in marketing. These include distinguishing experimental economics from other fields in the broadest possible terms; providing the basic methodological tenets of experimental economics; and delineating classes of experiments within experimental economics.

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