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Experimental Economics in Marketing - Ernan Haruvy - Bog

af Ernan Haruvy

indgår i Foundations and Trends (R) in Marketing serien

Experimental Economics in Marketing af Ernan Haruvy
Bag om Experimental Economics in Marketing

Presents a set of goals to help the reader understand the role of experimental economics in marketing. These include distinguishing experimental economics from other fields in the broadest possible terms; providing the basic methodological tenets of experimental economics; and delineating classes of experiments within experimental economics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680831665
  • Indbinding:
  • Paperback
  • Sideantal:
  • 84
  • Udgivet:
  • 29. August 2016
  • Størrelse:
  • 233x155x8 mm.
  • Vægt:
  • 140 g.
  • 2-3 uger.
  • 20. Juli 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Experimental Economics in Marketing

Presents a set of goals to help the reader understand the role of experimental economics in marketing. These include distinguishing experimental economics from other fields in the broadest possible terms; providing the basic methodological tenets of experimental economics; and delineating classes of experiments within experimental economics.

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