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Fashion Marketing and Communication - Olga (London College of Fashion Mitterfellner - Bog

- Theory and Practice Across the Fashion Industry

af Olga (London College of Fashion Mitterfellner

indgår i Mastering Fashion Management serien

Fashion Marketing and Communication af Olga (London College of Fashion Mitterfellner
Bag om Fashion Marketing and Communication

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138323094
  • Indbinding:
  • Paperback
  • Sideantal:
  • 214
  • Udgivet:
  • 14. November 2019
  • Størrelse:
  • 153x230x13 mm.
  • Vægt:
  • 346 g.
  • 8-11 hverdage.
  • 18. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

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