Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

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Hardback
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1.880,95 kr.

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This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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Sprog:
Engelsk

ISBN:
9781784410803

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
350

Udgivet:
20. august 2014

Størrelse:
153x236x28 mm.

Vægt:
596 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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1.830,95 kr.

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This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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Bogen Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing findes i følgende kategorier:

Business og læring > Marketing

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