Vi bøger
Trustpilot
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing - Bog

indgår i Advances in Business Marketing and Purchasing serien

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Bag om Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781784410803
  • Indbinding:
  • Hardback
  • Sideantal:
  • 350
  • Udgivet:
  • 20. August 2014
  • Størrelse:
  • 153x236x28 mm.
  • Vægt:
  • 596 g.
  • 8-11 hverdage.
  • 15. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

Brugerbedømmelser af Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing



Andre købte også..
Find lignende bøger
Bogen Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.