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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing - Bog

indgår i Advances in Business Marketing and Purchasing serien

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Bag om Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781784410803
  • Indbinding:
  • Hardback
  • Sideantal:
  • 350
  • Udgivet:
  • 20. august 2014
  • Størrelse:
  • 153x236x28 mm.
  • Vægt:
  • 596 g.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

Brugerbedømmelser af Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing



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