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2.322,95 kr.

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Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.

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Sprog:
Engelsk

ISBN:
9780415436021

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
240

Udgivet:
12. november 2009

Størrelse:
164x241x18 mm.

Vægt:
510 g.

Leveringstid: 2-3 uger.
Forventet levering: 9. december 2024

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Beskrivelse af Flagship Marketing

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.

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